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Advertising on Social Media

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Start:
January 08, 2024 9:00:00 AM
End:
January 08, 2024 12:00:00 PM
Location:
Zoom virtual meeting
Instructor:
Michelle McCann
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Course Outline - META ADS

Before you get started …

  1. Identifying advertising opportunities.
  2. Setting goals.
  3. Determining your audience.
  4. Deciding on placement.
  5. Advertising materials (ad image, sizes, video, copy, etc.).

A warning …

  1. Facebook’s automatic settings and why they don’t always work.

Getting started …

  1. Setting up your Ads Account.
  2. Using Ads Manager instead of the Boost Button.

A tour of Ads Manager …

(This is done while walking through the creation of an ad from scratch.)

  1. What is a campaign? Ad set? Ad?
  2. Different types of campaign goals (traffic, awareness, engagement).
  3. How to set your budget.
  4. Creating a target audience.
  5. Determining your ad placement.
  6. The benefits of creating an ad vs. promoting an existing post.
  7. Optimizing ad creative and best practices.

Using the Boost Button …

  1. How to best use the boost button.
  2. Things to keep in mind when using boost vs. Ads Manager.

Interpreting your online results …

  1. Setting up your Ads Manager reporting.
  2. What numbers you should pay attention to, and what they mean.
  3. Determining your offline results.

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TESTIMONIALS

I recently attended a Sage 50, 40 hour course being facilitated by Chris Lewis of Chris Lewis Business Solutions. Located and sponsored through NOBL and CBDC New Glasgow.
I found the course and content to be very useful to me in a way that gave me the confidence to start a business plan for a small business in Bookkeeping.
Chris Lewis is very knowledgeable in the field of accounting and business and facilitated the program very well and professional. He gave more than anticipated tips and tricks of the trade which will also be very useful to me being new to the business world.
It is a great opportunity in my opinion to attend such courses being offered; especially for free. These courses can run you anywhere from $1500 to $2500 depending on the institution. I would like to attend more courses like this to keep my skills up to date and to gain more knowledge of the business world.
Corinna Reynolds